CEOs talk about it at the top
(~70% of foodservice CEO time with analysts is spent on VFM: pricing, promotions, products, platforms)
But delegate it down the organization
(often without sufficient resources, specialization, tools or decision power)
And lose it in the market
(to competitors who manage VFM professionally)
If you don’t manage your Value-for-Money, your competitors will. To their advantage.
*This content is my own, not AI’s. It was written with time, care, and data. Image is generated by IA.